And all achieved with a borderline-obsessive focus on student experience and delivery over relentless scale, with a committed focus on creating deeper impact.
With under 5 client contact hours a week.
Working 5-hour days.
A lean team (1 - 5 remote contractors or employees).
One to two core offers.
High profit margins with $250k+ in profit;
We help ambitious course creators reach the lifestyle business sweet spot.
What we do
Our manifesto
Let’s make waves together
Welcome to the course Cartel.
We’re for impact.
We’re for freedom.
We’re for happiness.
We’re for course creators.
We’re not perfect, but we ARE committed to being 1% better every day. We prioritise time, freedom and happiness over relentless scale at any cost. We’re doing big things in our own small way, and putting a ding in the universe along the way.
We’re rooted in what matters. We care.
We’re impact-obsessed, and lit up by creating ripple effects of it for ourselves, our families, our students and the world through the deep and meaningful transformations we facilitate.
We’re hellbent on the Lifestyle Business Sweet Spot - which means building a chill, happy and impact-obsessed online education business that hits the “Lifestyle Business Sweet Spot”, with an endgame of 400k+ profit, working 5-hour days with a lean, remote team – and we’re willing to do the damn work to get there.
We’re dreamers, yes —
but we’re also doers.
We’re intelligent.
We want more.
We’re ambitious, infinitely
capable and wildly committed.
That’s why we’re committed to changing lives by helping you harness the tremendous opportunities given to you in this digital age to share your knowledge, do what you truly love and pull more time, freedom and happiness from your lives and businesses with digital courses and programs.
With wifi, a little strategy and someone to show you the way, we’re here to show you that
anything is possible!
There has never, in the history of the world, been a better time to launch and grow a business teaching what you love.
Who We Are
Stevie is the Founder of The Course Cartel. In the past three years, she has served thousands of students via online courses and programs, and is obsessed with the impact that digital courses can create when done well.
Stevie Dillon
Digital courses are magical (when you do them the right way).
Relentless pursuit of more, more, more isn’t working.
They’ve been burned by shady marketers.
You’re no longer just “one funnel away”, because building an impactful business takes more than the latest shiny funnel strategy.
Passive income doesn’t exist (though leveraged income does).
Coaches coaching coaches using their bloated revenue results to reel people in is getting old.
The market is becoming more sophisticated, and they’re tired of the crap.
The online education industry has changed. People can see through hollow marketing
Digital courses are magical (when you do them the right way).
Trying to play the volume game isn’t fun, profitable or easy anymore.
More leads are getting expensive. More eyeballs aren’t necessarily better if they aren’t quality. More team inflates margins. More offers dilutes focus.
More revenue doesn’t necessarily lead to more happiness - often, it leads to more complication, more stress and more overwhelm.
Thinking big feels more stressful than ever, and it’s paralysing us from taking any action at all — where does it stop?
Relentless pursuit of more, more, more isn’t working.
The online education industry has changed. People can see through hollow marketing
They allow you to pull more time, freedom and happiness from your life and business to impact others in a big, beautiful way.
But, the rhetoric around ‘easy money’ is tired and tiring; anything worthwhile takes work (and this is oh so worthwhile).
It's time to stop sugarcoating the facts: Hard work is required; especially in the early days. And also? There IS a sweet intersection of living well, serving well and earning well (just not in 4-hour work week "pipe dreams" we've been sold online).
Digital courses are magical (when you do them the right way).
Relentless pursuit of more, more, more isn’t working.
The online education industry has changed. People can see through hollow marketing
What We Believe
It’s all possible for you, we’re here to help you achieve it.
A happy, impactful business that leaves a true legacy doesn’t need to mean a huge team or multi-millions anymore. Define your ‘enough’ - is it your first $100k earned with less than 5 client contact hours a month? A chill, happy businesses making $250k in profit, working 5 hours a day, under 5 contact hours a week, with 1-5 remote staff?
What if instead of slick marketing, you could focus MORE on delivery? Deliver MORE value to fewer people — and still live a big, impactful life with a beautiful lifestyle balance that creates ripple effects of impact for your family, your students AND the world?
What if instead of constantly looking for new leads, you could focus on serving fewer students, better - with higher completion rates, deeper transformations and more positive outcomes for those students?
What if you didn’t need to relentlessly pursue 547-thousand people on your email list - what if you could beautifully nurture a thousand?
What we propose
Here’s how we help you to make it happen:
Despite the rhetoric in the digital course industry, the truth is this – nothing worth having comes easy. But, if you’re committed, driven and intelligent, you CAN hit the lifestyle business sweet spot in 3 - 5 years.
Our Process
JOIN THE VIP WAITLIST
And specifically, to grow to your version of the Lifestyle Business Sweet Spot - a defined endgame with high profits, freedom, flexibility, making waves and feeling deeply fulfilled by the work you do (and the choice to make work optional).
And specifically, to grow to your version of the Lifestyle Business Sweet Spot - a defined endgame with high profits, freedom, flexibility, making waves and feeling deeply fulfilled by the work you do (and the choice to make work optional).
For current and aspiring expertise-based founders (coaches, consultants, course creators, online service providers) who want the complete operating system for building a leveraged Lifestyle Business.
For current and aspiring expertise-based founders (coaches, consultants, course creators, online service providers) who want the complete operating system for building a leveraged Lifestyle Business.
COMING in OCTOBER
The Complete Operating System for Achieving the Lifestyle Business Sweet Spot
The Complete Operating System for Achieving the Lifestyle Business Sweet Spot
Step #1
JOIN VIP WAITLIST 🤫
Legacy is the back end blueprint for installing the systems that ultimately set you free. Operational elegance is the way your streamline, systemise and ultimately get your time back.
Legacy is a multi-year mastermind + curriculum based program (minimum one year commitment) focused on collaborating with other higher level course creators all aligned towards the Lifestyle Business Sweet Spot.
For expertise-based business owners who want the back-end systems and structure to set them free. Team, systems, project management, annual planning, metrics and more.
For expertise-based business owners who want the back-end systems and structure to set them free. Team, systems, project management, annual planning, metrics and more.
Legacy [COMING DEC/JAN]
The Back End Business Blueprint for Installing Operational Elegance
The Back End Business Blueprint for Installing Operational Elegance
Step #2
Moments are the most precious things we have in life. We’re for putting in the (hard) work to build a business that gives us time, freedom, happiness and the ability to make the most of them before they disappear.
We believe in creating the freedom to see the world while we still can, and in cherishing little moments with our little ones and loved ones (because these little moments are actually the big ones). When all is said and done, we know that it won’t matter how much money we made, or the hours we worked.
What will matter? The memories, impact and love we’ve intentionally created in our lives, and with those around us.
That’s why we wholeheartedly believe in doing the hard work to create a business that feels as good on the inside, as it looks on the outside, to be wildly profitable but also obsessed with purpose beyond just money in the bank.. and to create your OWN version of success (whatever that looks like to you).
What it looks like – Simplicity. Radical Care. Perspective.
We Live For the Stoke.
We’re Here to Make Waves.
We’re Rooted In What Really Matters.
We’re hellbent on creating spectacular ripple effects of impact for ourselves, our families, our students/clients and the world by standing out, thinking big and creating life-changing freedom.
We dream big. But know that the key to doing big things is thinking small. And taking the “next” action consistently. We’re here to make a profound difference, and that doesn’t happen without work.
We know that being rooted in what matters” doesn’t give us a permission slip to stay in our comfort zone. It doesn’t mean working five hours a day in the early years (the Lifestyle Business Sweet Spot requires up front WORK).
And, it doesn’t mean lazy ‘passive’ income business. Anything worthwhile takes effort and time. It means aligning your actions to the business you want and the impact you want to make – one that prioritises time, freedom and happiness – and doing the hard up front work to get there.
No. Matter. What.
We’re action-takers and change-makers. We’re resilient. We’re proactive and show initiative. We take radical personal responsibility and act with integrity (which means doing what we say we will) always.
What it looks like – Dreaming Big but Acting Small. Personal Responsibility. A Commitment to Excellence. Initiative. Integrity. Diversity and Inclusion.
We Live For the Stoke.
We’re Here to Make Waves.
We’re Rooted In What Really Matters.
Stoke — (v.)... the feeling of being completely and intensely enthusiastic, driven and inspired by something. To make waves and have an awesome time doing it.
It’s surf code, and we’re into it. Summer is a state of mind, and attitude is everything.
We’re about enjoying your life and your work. Injecting a little fun into everything you do. Caring deeply, and proactively showing it at every touchpoint. The power of connection; and personal touches in a digital world. Going over and above.
And feeling lit up, happy and full of purpose because you’re making a small difference, every single day.
What it looks like – Fun. Quirk. Authenticity. Inspire.
