Table of Contents
Brand matters:: Here’s What You Need to Know to Get Yours Sorted
So, let’s dive in!
Listen On: Apple Podcasts | Spotify
Here’s a summary of what is discussed in today’s episode:
[3.13] What is branding?
[4.28] Examples of branding in practice, and what we can learn from big businesses getting it right.
[5.30] The importance of crafting your brand story when you are very first starting your business.
[7.45] Why branding is trial and error – even for the experts!
[8.30] The process of branding and what is involved – strategy.
[9.00] Differentiation.
[12.00] Your Brand Personality.
[13.30] Competitor analysis.
[15.30] The process of the evolution of your brand.
[16.40] What a brand refresh involves.
[17.00] Whether a small businesses should engage a brand person at the start or whether to do it later?
[26.00] How branding and social media fit together.
[28.00] The importance of providing value in your social media channels.
[29.00] The importance of target audience and why it matters practically.
[33.40] Instagram is a brand platform.
[34.00] The Marketing Mix.
[37.00] Where social media sits in the marketing mix.
[37.44] The return of traditional marketing.
[39.00] Social media accounts that Tara follows.
[42.00] Top tips for small businesses looking to DIY their branding.
