*Think high or low touch online course, group coaching program/mastermind/delivery mash-up/productised service that delivers a very specific transformation based on your Intellectual Property and NOT your time.
Would you be working the same J-O-B?
Building the same business?
Living the same day-to-day?
If the answer is no, or even “kinda, buuuuuuut..”, we need to talk..
Based on your expertise and unique edge with a focus on leverage and time on the one hand, and high profit margins on the other…
Packaged up in a model that satisfies YOU, your lifestyle & the Monday Morning Test*…
That allows you to work from anywhere WITHOUT side-eyeing a screen every two seconds to make sure you haven’t missed an important client/boss notification (aperitivo in Italia, anyone?)..
Aaand all tempered with realistic expectations around the time, energy and efforts required to create something truly earth-shatteringly-life- changing (so you don’t resent the process when it inevitably feels “hard” – everything worthwhile does).
Despite a pandemic, a collective awakening, a MONUMENTAL shift in the cultural consciousness towards a more freedom-based, sustainable way of living, we’re still set in our old ways, building unaligned businesses and pelting at breakneck speed towards some arbitrary revenue-based version of success we aren’t even sure we want.
yet to make the leap to entrepreneurship, wondering how on EARTH to swap the mind-numbing drudgery of the everyday for a life of POSSIBILITY (and the flexibility to do it all from an off-the-beaten-track Airbnb in Slovenia — or the lounge room while the baby sleeps)… when the only skill we think we have is a healthy dose of Imposter Syndrome;
still working 40-hour weeks and despite experiencing that first sweet taste of success (or, on the other hand, CRICKETS), wondering what we’re doing wrong and how to get our time back (wasn’t this supposed to be easy)?;
slamming down that third cup of coffee between back to back 1:1 client calls - the 17th this week (WHO KNEW BEING BOOKED OUT COULD BE SO MUCH FUN);
being run ragged by a handful of demanding bosses *ahem clients* and chasing arbitrary revenue goals ($100k or $1m on anyone’s wishlist?) whilst simultaneously making ego-driven business decisions and building completely unleveraged models that don’t align with the lifestyle we set out to create in the first place;
continuing to run businesses working 10-hours days for what must surely be below minimum wage (because what’s the point in earning six figures if you’re working 10,332 hours a week to get there?);
To stop and re-examine our old “yeses” (because that’s all life is, isn’t it? Our surroundings, circumstances, lives and businesses - all simply direct results of old “yeses” we committed to at some other time - which may — or may not — still serve us).
To determine whether they still align today.
Because, although relentless scale and revenue at any cost may have fit the bill three years ago?
Right now, we have a HALL PASS, via a shift in collective consciousness, to embrace the freedom, flexibility and wildly aligned businesses we desired and deserved in the first place.
We’re running with the “business as usual but WAY more hectic” approach on the one hand.
Or “burn out, broken dreams and businesses that never aligned with the founders intent being shut down left, right and centre” on the other.
PSA to EVERYONE?
And 70% of the time? It won’t even feel like work. It truly is possible to build a wildly aligned business where you get to do what you want, where you feel wildly fulfilled by what you do on a day-to-day basis and where you get to genuinely impact people at scale (just as much, if not more, that working solely 1:1 or in a purely time for money model).
When you create a leveraged expertise-based business, you are packaging your IP into something that is divorced from your time. With low overheads and huge margins, it’s very normal for online courses, coaching, containers, digital products, productised services and other expertise-based leveraged models to enjoy very high profit margins and decreasing workload over time.
In other words, the market is EXPLODING, learning online and online business in general has very much become the new norm and the industry will likely disrupt the traditional means of learning and education in the (very near) future #bye100kcollegedegrees
And, I’m happier than ever. Here’s the cliff notes:
Over the last five years, I’ve gone DEEP into this world of online business, and I’ve just about done it all – high ticket, low ticket, courses, masterminds, mash-ups and everything in between.
The GOOD news? Along the way, I’ve discovered that leveraged expertise-based online businesses are IN-CRED-IBLE. Truly, if you want a business that gives you freedom, flexibility and funds?
There is, in my view, NO BETTER MODEL.
on the flip side, a much less attractive picture has been playing out, with too much of a good thing and a lack of guardrails to keep us in check, presenting in some very unappealing ways.
With growth comes CHANGE; and the truth is that right now? The ENTIRE online business industry is on the precipice; a rapidly growing "high growth" market that is approaching a level of maturity that it didn't have just a few years ago. There are more people online than ever before, AI is commoditising information at a rate of knots and whereas for early online business owners there was more "padding", leeway and NO need to to stand out (you stood out by being a player in the industry at ALL!), now?
Same same offers have stopped working. The players still trying to sell commoditised offers instead of leveraged, bespoke and UNIQUE leveraged offers that solve an actual problem someone has and stand OUT – are exiting the market in droves, complaining the industry is dead (plot twist: it’s not, and when you do it right there’s more opportunity than ever before – keep reading).
With everyone espousing six and seven figure businesses as the ultimate “holy grail” of success, online business owners started aimlessly shooting for an arbitrary revenue goal, resulting in ego-driven business decisions and many online founders building themselves a gilded cage in the pursuit of a revenue goal that wasn’t even required for the lifestyle they craved.
(Like, that time I built a business that DIDN’T fully align with MY sweet spot, instead blindly follow a coach and methodology with a different ethos to me – only to burn out, wig out and spend long evenings crying along to the symphony of cha-chings coming from the sales of my million dollar program. Don’t recommend it 😂).
Despite craving freedom, flexibility and FUN, many online founders created a version of ‘success’ that gives them the very opposite because they build a business that doesn’t align with the unique style that suits THEM.
They feel unaligned and unfulfilled, wondering whether perhaps there is something wrong with them, or with the industry as a whole, and try to solve it by either pelting at breakneck speed towards the next goal (thinking THAT must be the answer), or chasing pipedreams of passive income and pina coladas on the beach (and giving up all together when THAT turns out to be even harder than what they're doing now).
And to stop settling, and instead experience the TRUE freedom, flexibility and FUN that comes from building – or, re-building – an online business that feels REALLY wildly aligned and supports the life I want to live.
The missing link that ensures that you’re energetically lit up by the thing you’re doing.
A great offer that solved a painful problem well, for a specific person.
When I shut down my multi-million dollar group coaching program, it was because in my pursuit (and achievement) of an arbitrary definition of success – I’d swung the pendulum TOO far in a direction I didn’t even want to go in, and woke up one day with a business that didn’t feel good and a calendar full of things I didn’t actually want to do.
Focusing on one to two core offers, eliminating complexity, and building a small and mighty business with a small, lean and remote team.
Optimising for time and the pursuit of 5-hour days and sun-soaked afternoons away from your laptop just as vehemently as you would your next $100k. This becomes more and more possible when you stop looking to revenue as the ONLY metric of success, because it gives you the opportunity to them prioritise life in the mix, too.
Swapping arbitrary top line revenue goals for a focus on leverage and high profit margins, to allow you to reach your “enough” number without building a big, stressful business that requires huge team or overhead to run.
Ensuring that you build an offer suite that suits YOU the founder, and that your pricing and delivery (whether high volume/low cost or low volume, high cost, whether more heavily focused on marketing or delivery.. the list goes on) is aligned with the way you want to do business. (Note: Getting this wrong is a fatal flaw).
Building a leveraged expertise-based business model that allows you to divorce your value from your time.
Intentionally choosing the exact profit figure your business will need to fulfil all of your business, lifestyle and investing needs – in other words, your “enough number”.
Without intentionally defining this, it’s so easy to relentlessly bolt towards a “scale to the moon” revenue-obsessed version of success you don’t even want (but somehow get caught up in whilst trying to ‘keep up with the digital Jones’).
Deciding from the very outset the TYPE of business you want to build, so that you don’t spend months and years running in entirely the wrong direction.
And massively shortcutting the process of getting there with the ONLY complete Operating System for building a wildly aligned expertise-based online business to the Lifestyle Business Sweet Spot on the market #hellocategoryofone).
NOT sugarcoating the work and effort required to do it (it serves no-one – worthwhile things take work, and if someone is telling you otherwise? Run for the hills);
Crafting a simple and aligned model that feels just right for you – with high profit margins, the capacity to work 5-hour days (in time) and the ability to make waves of impact at scale to boot;
Building and intentionally designing your Lifestyle Business Sweet Spot FIRST;
In a world where there is SO much opportunity online and yet at the same time SO much burn out, broken dreams and businesses that don’t align with the founders intent.. I’m now wildly passionate about supporting other current and aspiring online business owners to *REALLY, TRULY* do the same.
I can now truly - hand on heart and not just “because it sounds good and sells things” – say that I have a business that feels just as good on the inside as it looks on the outside.
The hey-day of online business success resembling “six or seven figures at any cost”, all whilst slinging Gucci bags as the ultimate hallmark of “making it” are (thankfully – GOSH) coming to an end.
Ambitious current and aspiring online business owners are smartening-up, savvying-up and turning their backs on the “get rich quick” promises of wiley Internet marketers as they seek new ways to build the ease-filled version of online businesses they’ve been promised in the past;
And although we STILL want freedom-based, and flexibility-fueled online businesses, we’re (finally) ready to ditch the BS and seek out a realistic, step-by-step, and HONEST methodology to get there.
To flip the tired online rhetoric around “more, more, more”, “relentless scale at any cost”, “scale to the moon” and “keeping up with the digital Joneses” on the one hand…
… And false, shallow promises selling the idea of the 4-hour work week, that online business is all palm trees and passive income whilst sipping margaritas by the beach, and that fast results with zero work are actually a thing (hint: they’re not) on the other…
.. COMPLETELY on its head.
Being clear on your owners intent when growing is critical to avoid wrong turns, wrong moves and spending months and years sprinting in the wrong direction.
We specialise in helping digital course creators get to what we believe is the “Lifestyle Business Sweet Spot”.
The antithesis of a lifestyle business?
A “scale” business.
When you’re ‘scaling’ a business, you’re ultimately angling
for an exit to give you a nice fat paycheck to bankroll the
rest of your days.
You sacrifice profit margins to fuel your growth, you
need to entirely remove your personal brand from the
picture, and you need a big team, considerable scale and a
view to jump well past $1-2 million in revenue to get there.
The antithesis of a lifestyle business?
A “scale” business.
When you’re ‘scaling’ a business, you’re ultimately angling for an exit to give you a nice fat paycheck to bankroll the rest
of your days.
You sacrifice profit margins to fuel your growth, you need to entirely remove your personal brand from the picture, and you need a big team, considerable scale and a view to jump well past $1-2 million in revenue to get there.
A lifestyle business is created by the owner for the specific
purpose of providing cash flow to pursue interests and
wealth outside of the business.
In our books?
It’s a business where the owner’s intent is to build a chill,
happy online business that creates deep impact for fewer
people, gives you the time to do what you want, creates the
space and freedom to pursue a balanced life, and generates
the profit + cash flow to invest into vehicles OUTSIDE of
your business to generate real financial freedom.
A lifestyle business is created by the owner for the specific purpose of providing cash flow to pursue interests and wealth outside of the business.
In our books?
It’s a business where the owner’s intent is to build a chill, happy online business that creates deep impact for fewer people, gives you the time to do what you want, creates the space and freedom to pursue a balanced life, and generates the profit + cash flow to invest into vehicles OUTSIDE of your business to generate
real financial freedom.
We call it the “Lifestyle Business Sweet Spot” because it allows you to build a business that complements the freedom and flexibility you started it for in the first place, all whilst still earning well, serving well and living well.
All achieved with a borderline-obsessive focus on customer experience and delivery over relentless scale, with a committed focus on creating deeper impact.
A focus on infusing lifestyle into how you do business.
The CHOICE to work 5-hour days (EVENTUALLY).
A lean team (0 - 5 remote contractors or employees).
One to two CORE offers.
High profit margins.
A mastermind that costs upwards of $20,000 to get access to a collective of like-minded business owners and the type of you "can't-Google-it" content that is usually ONLY locked away behind offers at that price point.
A call-focused group coaching program where you likely can't make the call times anyway, and you're needing to ASK because there's no step-by-step curriculum (in fact – there’s intentionally no calls at ALL);
Another course on how to create a course – with a scattered puzzle of random information or disjointed strategies that requires 18,627 hours watching boring videos or piecing random piecemeal strategies together;
Let’s get one thing straight:
And THAT, my friends? Is creating cutting-edge, up to date and what’s working now strategy, templates and ready-to-install systems for building a leveraged online business in a simple, step-by- step format.
I am a true expert in this, and I have many years of experience as a market leader with a serious track record of results behind me. I am sharing all of my IP and strategy with you in this program.
This methodology values TIME as equally as it does PROFIT, and optimises to deliver both. This stops the common “trap” of aimlessly shooting for an arbitrary revenue goal ($100k or $1m on anyone’s wishlist?), which results in ego-driven business decisions that don’t align with the lifestyle you set out to create in the first place.
We’re so often sold that creating an online course is the ONLY way to build leverage into your business. It’s true that it’s ONE way – but there is HUGE opportunity in the online business world right now to create something leveraged that is TRULY unique using our “delivery mash up method”.
TL;DR? We will ACTIVELY encourage you and give you the tools for creating a leveraged offer that optimises your time that is totally different to anything else on the market.
This could mean a self study course with unique elements, a productised service that allows online service providers to install leverage WITHOUT curriculum, a hybrid group coaching or mastermind model – or a delightful, non-commoditized, bespoke-to-you offer that leverages your time, delivers high profit margins and STANDS OUT IN A SEA OF SO MUCH SAME.
We will ACTIVELY encourage you to create your own unique mash-up to stand out and sell out in today’s commoditised online business landscape.
It’s designed to support you, whether you’re starting from scratch or you’re six years in.
It’s for the absolute beginner: If you’re starting from scratch, and you want a simple step-by-step, this program is structured to give you that without a single hint of overwhelm.
And also for the advanced: If you’re established and advanced but you feel like you have gaps and holes in your business or that you need to re-align and build to your sweet spot, this program will meet you where you are at – without needing to join a $20k mastermind to get there.
(And, for everyone in between).
The Lifestyle Business Sweet Spot Model is for a very specific person with a very specific “Lifestyle Business Sweet Spot” endgame.
The entire methodology and system is designed for a Lifestyle Business, where the owner’s intent is to build a chill, happy online business that creates deep impact, gives them the time to do what they want, creates the space and freedom to pursue a balanced life, and generates the profit + cash flow to invest into vehicles OUTSIDE of the business to generate real financial freedom (not buying new Gucci bags every week to flex — unless that’s genuinely your passion, in which case go for it 😆).
This is very intentionally designed to be a process-driven, ready-to-install system with a set of clear, actionable steps to take you from where you are (whether starting from scratch or five years in the game) to a simple, streamlined leveraged online business model.
— Regardless of whether you’re starting from scratch or five years in.
It’s like nothing else on the market.
It is specifically set up to ensure that you build a WILDLY ALIGNED business model from the outset, that you’re following a precise Operating System OPTIMISED for your desired Lifestyle Business Sweet Spot endgame and that you’re equipped with step-by-step playbooks to reduce months and years of trial and error, following experts with a different ethos to you or building a business that doesn’t align with your desired endgame.
This isn’t something you can - or frankly, should - do in two seconds. From start to finish? Building a business with your ULTIMATE Lifestyle Business Sweet Spot endgame in mind is usually a three to five year process. Aligned expectations are important, because they help you ENJOY the journey along the way; and not think there is something wrong with YOU or the online business industry if you don't achieve your endgame in two seconds with zero effort.
Once you have a selling system and offer that converts in launch, you can transition it into something that sells every day - and then go even FURTHER, with a full back-end web that does all the selling for you.
Choose a low ticket or high ticket launch system and follow our step-by-step 12 week launch system to take you from pre-launch to cart close with templates, swipes and a clear process for every step.
Once you’ve successfully SOLD your offer (whether it’s a course, coaching or even a productised service), you need IMMEDIATE access to the frameworks and structure for delivering a standout experience from the get-go. So, we'll hand you the complete process-driven playbook for delivering a stand out and streamlined high or low ticket offer.
Build a SUPER high quality email list by delivering a people-would-pay-money-for free Mini-Course. Deliver it over a four week period and then upsell an irresistible core offer to them that they can't say no to, and that aligns with the number of leads you are able to generate and your revenue goals. Do this over your FIRST 12-week period to eliminate perfection + procrastination and take fast action to build (or re-build) your business.
Intentionally design (or re-design) a wildly aligned expertise-based business to YOUR version of the Lifestyle Business Sweet Spot, with a defined endgame and “enough” number to reverse engineer into to create a business and life you love.
There are five key "cogs" in the leveraged expertise-based business machine, and it's essential to build them (or to systematically RE-BUILD them, if you already have an expert business and it's unaligned with your endgame) in the right order.
Once you’ve built your machine, the GAME becomes refining it in a systematic way to achieve your Lifestyle Business Sweet Spot endgame. Using our Lifestyle Business Operating System, you will track and measure your progress towards your personal "sweet spot" in each of the following Lifestyle Business Sweet Spot categories.
Measure and track your progress towards your revenue "enough number", optimising and refining your profit levers to improve and iterate to achieve it.
Measure and track your progress towards your goal hourly rate, optimising and refining to better install time leverage to achieve it and have the option to work five-hour days.
Measure and track your progress towards a lifestyle - both inside and outside of work "hours" - that deeply fulfils you and the values you started (or want to start) your business for in the first place - whether that's freedom, flexibility, family, fun or something else!
Whether you're starting from scratch and building a brand new business, or you're established and wanting to optimise or realign, this process is designed to be followed in order because it systematically ensures that ALL core elements of your business are "working", and you're not wondering or guessing which piece to fix first or next.
Lifestyle Business School is the most comprehensive, end-to-end Operating System for creating a leveraged expertise-based business on the market today.
The CRITICAL first step? Crystal clear clarity on your endgame, so that you can INTENTIONALLY build (or re-build) a business designed to achieve it.
You will have crystal clear clarity on your Lifestyle Business endgame and know where you need to reverse engineer into as you build (or re-build) a leveraged expertise-based business model to YOUR version of the Lifestyle Business Sweet Spot.
Dream and Design is the program that was offered for free for its first live round in the lead up to Lifestyle Business School. It is ALSO an integral part of the program itself.
Here is a selection of the ready-to-install templates and resources waiting for you.
Develop, package and position a leveraged offer that does the selling FOR you online. You won’t NEED fancy sales bells and whistles because your dreamies will see the offer, AUTOMATICALLY want to buy and will be EXCITED to part ways with their hard earned money.
Most products and services fail because they don’t have this; it’s the difference between being just one-of-the-pack and being the ONLY choice (even if you’re a newbie), between a luke-warm response and ‘OMG yes’, and between getting sales and getting rich (really).
The magic of this 12-week roadmap is that you will get PAID to create a core offer BEFORE you spend 40 hours creating it, know (because you'll be creating it WITH the input of your leads) that it's what people want, plus you'll *hopefully* round it out with a quick cash injection, allowing you to free up your calendar to build it.
you'll have a high quality email list, SUPER high value mini-course lead magnet, a shiny new launch process AND the opportunity to make sales at the end.
Here is a small selection of the ready-to-install templates and resources waiting for you.
Once you’ve successfully SOLD your offer, you need IMMEDIATE access to the frameworks and structure for delivering a standout experience from the get-go.
This delivery playbook has one objective – to ensure that your delivery passes the “best friend test” with FLYING colours – meaning that you’d be SO DAMN PROUD to have your best friend purchase because you have rock solid confidence in the transformation it provides.
You’ll have a systematised and rave-worthy delivery of your offer nailed that you can stand SO CONFIDENTLY behind, which is streamlined to the eyeballs (it’s a beautiful thing) and which delivers reliable results for your students/clients without it requiring ALL of your time.
Here is a small selection of the ready-to-install templates and resources waiting for you.
You’ll have completed a full 90 day rinse-and-repeatable core live launch process and developed a system for making reliable live launch sales at a reliable conversion rate, and access to a bevy of other ready-to-install promotion and launch strategies to pull quick profits out of your hat faster than you can say RABBITS 🐰
Here is a small selection of the ready-to-install templates and resources waiting for you.
You’ll have a REASON to post on social and generate leads, safe in the knowledge that as soon as they hit your email list they’ll be automatically cycled through a VALUE-SOAKED and sales-optimised web of automated evergreen funnels. You’ll be making sales while you’re asleep (mute your phone – those cha-ching dings while you’re snoozin’ can get annoying).
Here is a small selection of the ready-to-install templates and resources waiting for you.
We’ve solved that. Add yourself to the Directory, and opt in to receive messages and start collaboration relationships with similar-minded businesses.
Until now, you needed to pay big dollars to access a community of business owners that you KNEW were like-minded and that had a similar endgame to you, to share lessons, wins and challenges with, and to collaborate with each other, too. THIS is the vibe of the community INCLUDED in Lifestyle Business School, so you're never alone on your journey.
Lifestyle Business School comes with an EXCLUSIVE VIP private podcast feed accessible by app and ONLY available to YOU.
We will cover questions that come up as you are building to your Lifestyle Business Sweet Spot, and it will all be accessible via a PRIVATE feed. Drops will be on an "as needed basis", and trust me when I say that this will end up being the thing you love the MOST!
We’ve painstakingly built out over-the-shoulder, click-by-click tech instructions for completing every SINGLE step of Create and Validate using our systems.
Our Marketing and Tech Co-ordinator has filmed every single one of these, PLUS has built out every automation you could possibly need ready to install.
Examples: Need an email automation? We've built it and hand you the template. Need to set up a tool? We've filmed the entire process from creating an account to job done.
Tech will NEVER trip you up, we will promise you that.
We have fully built out a BEAUTIFUL full course portal, log in and home page, community page, course home page, lesson page, registration pages and check out for you.
All you need to do is click 'install', update it with your fonts, colours and content and you're good to go. This will save you many, many, many hours of time and the uncertainty of knowing whether the assets you would otherwise be creating from scratch are any good.
We've done the hard work for you (and with a design eye, so you can be assured it's going to make you look professional and stand out),
Get SIX MONTHS of access to your all-in-one course portal for free. This program is $199USD a month (and worth every penny, you can run just about your entire digital business on it); and is worth over $1,200USD by ITSELF.
New users only, free for the first six months for as long as you remain a member of Lifestyle Business School.
And Lifestyle Business School? Is how we intend to help you to do it.
Note: This is currently a Foundation offer, which means that it is brand new and we are creating some of the curriculum as we go. We will be raising the price once we are finished, so now is the best and most affordable time to jump in.
The actual “real world value” of the QUANTIFIABLE elements of this program is $16,000
Just the five key programs - Dream and Design, Create and Validate, Deliver and Delight, Rinse and Repeat and Automate and Accelerate - are worth $8,000USD combined. This isn't "made up" - they will be sold for between $1,500 and $2,200 EACH separately (Dream and Design is $500).
But, we're not charging that.
The last time we offered something of this calibre, it was packaged up into a high-touch (and high-priced) $12,000 for 12 months. That program delivered blow-it-out-of-the-water results, but it came with a catch:
For those just starting out, $12,000 was a BIG investment – it meant that clients were keeping track, keeping time and assuming that they needed to have the ULTIMATE transformation in the form of a wildly-successful online business in two seconds. It stressed them out, and us. It was also very expensive for US to deliver, and we needed to pass those costs onto our clients.
So, we've made changes - this is a whole new offer, and it's not:
When we were breaking down our pricing, we thought about making it "fair". Not the FULL value, but something that fairly represented the value. Then, we thought, ACTUALLY:
Let's make it irresistible. BEYOND "fair", and instead a really good deal, so we thought about pricing it at HALF of what the programs will sold at individually.
That price was $5,000.. but then we thought no.
I thought I’d practice what I preach and show you what it REALLY means to create an irresistible offer you can’t really say no to. But, then? I decided that I want people to START and that a 12-month minimum commitment would stop some people from doing just that.
I decided to make this a monthly commitment (cancel any time), but make it so good you won't want to AND also, to reward the foundation members with a special rate they will be grand-mothered into for LIFE. Which is much less than the usual rate of:
Exclusive access to the Lifestyle Business School VIP Private Podcast Feed with regular drops.
A topic specific community with like-minded business owners to connect and collaborate with (without paying $20k to join a mastermind!)
A complete suite of ready to install automated evergreen sales funnels for“Hands off” sales while you’re snoozin’.
The ultimate suite of rinse-and-repeat sales system for every live launch promotion under the sun.
The playbook for delivering a stand out and streamlined high or low touch course, program or mastermind.
Build an irresistible leveraged offer and get paid to create it in 90 days or less.
Here's the quantifiable value of each element if we were to offer them separately (some of which we will be)
Lifestyle Business School is delivered in 90-day "terms" to avoid overwhelm and ensure you are always working on the right next thing.
Design or re-design your business to your version of the Lifestyle Business Sweet Spot
Add yourself to the member directory and enable private messages to find collaboration partners!
This essentially makes your first six months in Lifestyle Business School free for as long as you are a member, usually $199US a Month (new users only).
We have designed a gorgeous mini-course portal and funnel pages ready for you to install in a couple of clicks and import into your Kleq portal!
Lifestyle Business School is fully accessible via a mobile app to access materials and connect in the community on the go!
There are no lock in contracts, and you can leave any time (monthly plan).
This program is *very* intentionally designed to be completed in a step-by-step "roadmap" order, because the order you do things in matters. Lifestyle Business School is ordered into terms of 90 days each, where you will have a different focus each 90 days.
As we are currently actively building out Lifestyle Business School, you will have immediate access to Create and Validate (Term One), and the rest will be coming soon!
Straight after your purchase, you will be emailed a login to Lifestyle Business School, where you will have instant access to your Pre-Work (Full Roadmap and Dream and Design), Create and Validate, the Lifestyle Business School Community and the Private Podcast Feed.
Create and Validate is a 12 week paint-by-numbers process to create a super high value mini-course, pitch and deliver it and then to upsell the perfect core offer on the back end. During your first 90 days, you will get access to a new module every week, with step-by-step instructions on what to do that week. In 12-weeks, you'll have leads, a super high quality lead magnet and an offer suite.
At the three month mark of Lifestyle Business School, if you follow our roadmap, you will be ready for Deliver and Delight. Because you will have your offer sold, you'll need the COMPLETE Playbook for setting everything up in a simple and streamlined way so the entire Deliver and Delight delivery playbook, SOPs and processes will be unlocked for you.
At the six month mark of Lifestyle Business School, you will be ready to start on Rinse and Repeat! You will use it complete a rinse-and-repeat 90-day launch process for your offer, completing everything from pre-pre launch to cart close. There are a number of different launch processes to choose from, so later you can try another too!
Term Four kicks off in your fourth quarter in Lifestyle Business School, and now all of your foundations are set up you'll set up your evergreen sales funnel that brings in sales on autopilot, and later a more advanced "back end" funnel web to make sales sleeping.
By your 12-month anniversary in Lifestyle Business School, you will have completed all stages of building your business machine. From here, you will refine and optimise to your Lifestyle Business Sweet Spot, with continuing access to all curriculum, the community and the private podcast for as long as you're a member.
It's when the founder half-asses, rushes, tries to fast track or hurry the process that they end up spending months and years spinning their wheels.. and then needing to go back and do it all the right way anyway.
Starting at the start requires you to re-visit every piece of your offer, messaging and positioning - and whether you’re starting or three years in - it’s important work that we won’t let you skip.
The best way to get to where you want to do? To focus on the right things, at the right time, in the right order.
And, the order you DO things in? Matters. A LOT.
This is the difference between achieving your endgame, and spending months and years stalling - unsure of what you're missing or the piece that isn't working because you rushed things or tried to fast track the process. In the long run? This slows you down, and keeps you stuck.
Create and Validate gives you this in your first six weeks, along with the fast authority you need to sell - and you can use it again and again!
Whether you're starting from scratch or a few years in, doing the work to make sure your offer is absolutely IRRESISTIBLE is THE game.
This is the secret to consistent income, but it REQUIRES leads and a grand slam offer first. You'll build it out just at the right time.
It sits on the digital shelf collecting dust for many months, and it becomes something you “mean” to get to but never do. Also? If the program was lifetime access, it would never get updated.
I intend to make it my semi-full time job to ensure that the resources and templates in this program are in a continual state of improvement, adding new strategies when they pop up, creating new templates and resources and making this the best it could possibly be. From a purely business standpoint, it’s not actually in my interests to do that if you purchase lifetime access.
We’re running a marathon, not a sprint, and Lifestyle Business School is designed to be your Operating System to take you the whole way there.
And also? The structure ensures that you can set yourself up for success and build (or grow an existing) business machine that is ABLE to cover the ongoing monthly expense, all whilst we deliver such cutting edge, what’s-working-now and GENUINELY helpful processes that Lifestyle Business School is considered an non-negotiable INVESTMENT in your business.
It's about starting, backing yourself and not giving up - even when it DOESN'T take two seconds and it's not always as easy as they make it out to be online.
Here's the truth. Starting from scratch, hitting the ULTIMATE Lifestyle Business Sweet Spot takes three to five years – but that feels a bit scary, doesn’t it (because delayed gratification + human beings don’t really go hand in hand).
Still, that’s the reality of building anything truly worthwhile.
Most memberships are set up that way so you can dip in, get what you need and dip back out.
From there, you’ll shift your focus and priorities to your next most pressing project, choosing your adventure. That could be building out or optimising automated evergreen funnels, running another rinse-and-repeat launch, testing a different live launch or promotion or something else. You'll be strategically refining your systems to reverse engineer into your profit, time and lifestyle endgame.
The goal of your first 12 months in Lifestyle Business School is to build or re-build your ENTIRE Lifestyle Business Machine. By the end of 12 months, the goal is that you will have a lead system, irresistible offer suite, launch system, automated evergreen sales system and you'll be ready to start refining toward your Lifestyle Business Sweet Spot endgame.
If you’re starting from scratch (or if you’re already established and your first priority is to realign your offer), you will (and we will give you the complete step-by-step process to) create an irresistible and FULLY ALIGNED leveraged offer and have made a cash injection to validate it within 90 days.
Our intention is to be with you for your entire journey towards the Lifestyle Business Sweet Spot, and for that reason our processes and methodologies need to be simple enough for new starters AND advanced enough for established businesses sick of buying programs regurgitating basic information they could Google.
You're an established business owner who mostly has their core business areas set up, but who wants to follow an operating system to more closely align their business to a Lifestyle Business Endgame. You'll streamline and optimise each piece, step-by-step so you're never "winging it".
You're an online business owner who has already got something in place, but they are feeling stuck and figure out which of the four key success areas (leads, delivery, selling system and offer) they need to optimise, and then need the tools to do it!
You're an aspiring expertise-based business owner who desires and deserves a leveraged online business, but who is starting from scratch and need a paint-by-numbers plan to set everything up - without overwhelm, second guessing or imposter syndrome.
This is for you if you’re a current or aspiring online expert, coach, consultant, course creator or online service provider who aspires to build a business to the Lifestyle Business Sweet Spot.
You want to teach people how to create an online course or program. If that’s you, email us instead. Your purchase doesn’t permit you to use any of our IP to create your own offer teaching how to create digital courses or program, or to do the same thing that we do.
You’re not aligned with our Lifestyle Business ethos – if you DON’T want to build a simple, highly profitable cash flow business based around your expertise, and you instead want to build a big “exit” business that you can scale and sell for a motza (sacrificing cashflow and profit for an exit paycheck), this probably isn’t right for you.
You’d prefer to make a much higher, five figure investment and instead receive group coaching, lots calls and other forms of 1:1 or group support. We are able to price this offer at a more affordable price point BECAUSE we haven’t included these elements – though we may introduce support packages at an additional cost in the future for existing students.
I can clearly see the next task in front of me and it's really helping to reduce overwhelm.
There is no way I could've achieved what I have in the last 12 months without it. If you're looking to do something huge with your business/ life I cannot recommend it enough. It's been the best investment ever.
I'm so grateful that I went through all of the messaging and special sauce exercises. I feel so much bolder in my borrow strategies and content creation knowing what makes my offerings unique. I also love having my psychographics to pull from, it's the best resource.
I've done so many programs over the years and this program is hands-down the best system I've ever seen. Others are all about selling, not the product. Thank you Stevie and team!
I have intentionally made Lifestyle Business Sweet Spot School a FRACTION of that investment because it is truly my mission for more people to experience the freedom, flexibility and happiness that comes when you fully commit to building a business in wild alignment with your version of the Lifestyle Business Sweet Spot, AND you’re willing to do the work to get there.
I want to impact and help as many people as possible and although this is a program with a HUGE and DIRECT Return on Investment that will continue to pay dividends for years to come, to do that I needed to make it accessible.
We will give you a full refund on your tuition due to dissatisfaction, we only ask you let us know why you're dissatisfied. Of course, we feel pretty confident that that's NOT going to happen.
I’m SO incredibly proud of this offer.
The litmus test? If my best friend came knocking on my digital door (actually, I hope she does!), I’d be SO HAPPY that was on board. I know, without a shadow of a doubt, that it would serve her. That’s when you KNOW an offer is the goods - it passes the "best friend" test.
But still, the guarantee is there.
If you’re ready to make the commitment and build your wildly aligned leveraged expertise-based business, Lifestyle Business School is the ONLY program of its type to get you there.
Just like in the OFFLINE world, when you are building something worthwhile – it takes time, energy and effort.
The industry sugarcoats this, and tries to tell you that if you’re working hard? You’re doing it wrong. BS.
Big dreams require hard, upfront work and that’s the truth. Too many people stalling before they get to the GOOD STUFF is the reason that we’ll never sugarcoat that.
What we WILL do, however, is give you a sneak peek into what is waiting for you on the other side when you DO commit:
The trouble is? The Internet is so often selling a pipedream – promising us lightning fast SECOND ORDER consequences and pretending that the first order consequences aren’t even a thing.
And so, we’re all giving up the moment things get hard, because our expectations when it comes to the path were so wildly misaligned in the first place.
True flexibility, alignment and time, freedom and happiness in spades.
Up front work, iteration, refinement.
The longer term, longer lasting, consequence of an action you take that usually comes AFTER the first order consequence.
The immediate, usually short-term, consequence of an action you take.
Because, here’s one thing we know for sure:
Misaligned expectations killed more dreams than failure ever did.
Let’s talk about first order v second order consequences. The truth is? Every action (or inaction) you take gives you both – and although it might not feel like it at the time – BOTH are a gift.
At the end of the day – it’s not about avoiding hard work, because you’re already working hard doing something that doesn’t light you up, isn’t working or that isn’t sustainable.
It’s about doing the RIGHT hard work – finding and building a model you love that also pays well, working hard at it for a few years and then ultimately being rewarded by GETTING to life a life won’t.
Happy and proud – the hard work was worth it 😊
Making DEEP waves of impact with the people you serve, and the transformations your market-leading offer/s have delivered.
On the path to true financial freedom in years NOT decades, with the capacity to invest consistently into assets outside of your business to give you the leverage and cash flow to make work entirely optional (though you’ll likely still do it anyway because you’ve built a business you genuinely love);
Living in the Lifestyle Business Sweet Spot, with reliably and consistently HIGH cash-flow months whilst working 5-hour days, enjoying Fridays off, working out at 10am and spending time with your family without side-eyeing a screen;
And in Three to
Earning a solid income doing something that actually lights you up, and truly, passionately being able to say that 70% of the time? Your work doesn’t even FEEL like work;
Taking entire, sun-soaked afternoons OFF, with automated sales systems fuelling cha-ching notifications on your phone – all going off as you getting your nails done or play on the floor with your little one;
Experiencing your BEST, and most ease-filled cash months ever, without hustling and grinding with a back-to-back calendar of sales or client calls to get there;
The proud owner of an IRRESISTIBLE, talkaboutable offer that is making real waves, delivered in a completely streamlined and leveraged way that isn’t taking 18,626 hours of your time;
Here’s Where You Could Be Later This Year..
To feel aligned and excited about your path, with crystal clear clarity on your endgame and the step-by-step ready-to-install roadmap to achieve it. To feel deeply fulfilled by the work you do.
To optimise for a wildly profitable life that gives you everything you want (without a relentless focus on scale at any cost).
To spend your time the way you want. To call your own shots. To travel, or not work Fridays, or simply to have the flexibility to spend more time with little ones or loved ones.
To serve those around you deeply. To facilitate meaningful transformations. To use your business as a force for good. To make a ding in the universe. To make waves of impact on your life, for your family, for your students and also? For the world.
To divorce your value from your time. To stop equating the number of hours you work with the money you are able to make. To work five to nine, instead of nine to five.. or whenever and wherever YOU want.
To stay put, and in the exact same position you currently are in a year.. And maybe also in five.
To back yourself. To make a
single (albeit) scary decision.
And simply, to say yes.
You DESERVE a small, mighty and whip-smart leveraged expertise-based business that you can run from anywhere in the world.
And you weren’t made to stay stuck in a business or life that doesn’t feel just RIGHT; to settle just because it’s the safest choice.
Of course, building an online business to the Lifestyle Business Sweet Spot takes courage.
To step forward.
To ditch the “shoulds”.
To swap good for DAZZLING.
And to ignore all of the little voices in your head trying to keep you safe and small by telling you all of the reasons why you can’t.. why now isn’t the time… why saying “yes” to yourself is a dangerous decision.
That you deserve more.
That waking at 2.15am wanting MORE for your life (but feeling stuck) ain’t it.
That living small isn’t the regret you want when you’re 85.
That a life and business lived in wild alignment is THE endgame.
That actually loving your life should be the ONLY goal.
That making a ding in the universe isn’t a “to do” item to put on ice for later.
That regret feels like shit.
That you CAN do this (you just need the tools).
That if she/he/they can, so can you.
That telling YOURSELF the truth can feel like the hardest bit.
That radical honesty and aligned action is the only way to get what you actually want.
That now is better than an undefined later.
That you’ll never feel ready.
That you might only be missing one thing (and it could be everything).
That now is your time, and this is THE thing.