BONUS VIP Training for Experienced Course Creators

STEP #1: WATCH THE VIP BONUS TRAINING

Important! Watch this Training BEFORE the Private Q+A Roundtable Session on Friday, 2 December at 12pm AEST (Qld time)

accepting paid waitlist applications for our april launch of legacy UNTIL DEC 8 

12 Month Hybrid Curriculum Based Mastermind for Experienced Course Creators. 

Join the Paid Waitlist to apply for our April 2023 start. $2,500 deposit required within five days if invited. 

JOIN THE PAID WAITLIST

Questions? DM us on Instagram @thecoursecartel

THE FIRST 10 PEOPLE TO JOIN LEGACY PRIOR TO DECEMBER 21 WILL SAVE $2,500 ON THEIR TUITION

JOIN THE PAID WAITLIST

Where experienced Course Creators come to achieve the “Lifestyle Business Sweet Spot”— a simple, happy business with one to two core offers, high profit margins (min $250k+ profit), working 5-hour days and a lean, remote team of 1-5.

April 2023 Start.

By The Course Cartel

And, although you’ve hit a couple of home runs you KNOW that you’re only just hitting your stride.

You truly feel like patting your-damn-SELF on the back, because you’re really proud of the progress you’ve made.

Honestly?

Your peers look up to you and the magic you’re making (and your latest coach might even have held you up as their latest shiny “success story”!) 

Authority, thought leadership and a steadily increasing flow of leads? Ticked that box, too. 

$100k.. $400k.. Heck, maybe even $1m a year in course sales? Got that. 

On paper, you’re successful! You’re making MOVES. 

Does This
Sound Familiar?

Hey Six Figure Course Creator! 

And you’re ready to do something BIG with your life, in a way that also honors the quest for more time, freedom and happiness that you started your business for in the first place (did someone say Fridays off, time to travel and slow mornings with little ones or loved ones?)...

Buuuut.. There's just one slight problem.

You know you’ve got so much potential inside of you and that you’re serving people well, but also that you’re capable of creating MORE impact…

You’re SO READY for that next level, and to take some big swings…

Believe you me.. Your first sweet taste of success is SO deserved. And ALSO (if you’ll allow me to speak freely, frankly and honestly from the perspective of someone just a few steps in front of you?)

And, although the ‘success’ feels nice, if you’re honest with yourself, it all still kind of feels like a bit of a fluke and you have NO idea how to replicate it again and again. 

You know you need to be spending time generating more leads and building your personal brand, but you’re struggling to keep up the level of support and customer service that you give to your CURRENT students let along prospect for and serve MORE of them; 

You don’t know what you don’t know, Google can no longer answer your next level questions and you’ve outgrown the beginner level courses, programs and content on the Internet. Sure, everyone is ready to show you how to get to $10k months, or your first $100k, but you’re craving strategic guidance PAST that point (and it doesn’t seem to exist);

You started your digital product business to enjoy more freedom and time, but you’re still working 40 hour+ weeks and wondering.. “where am I going wrong here?!”

Does this sound familiar?

“What got you here, won’t get you there” you’ve heard them say... (And you’re starting to think they just might be right). 

New levels, New devils

Here’s the seven deadly ‘online business sins’ newly minted course creators that have had a taste of success fall into:

There’s nothing more painful, expensive or disappointing than spending a year running in the wrong direction.. only to end up with a business that is completely misaligned with the reason you started it for in the first place. 

It’s mission critical that you get this “next step” right.

Truthbomb:

The 7 Deadly “Experienced
Course Creator”
Sins:

07. Marketing Obsessed, Poor Delivery 

06. The Relentless Pursuit of MORE 

05. Confusing “Cashflow” For Wealth  

04. Following Someone Else’s Dream

03. Too Hard, Too Fast

02. Chasing an Arbitrary Revenue Goal 

01. The Frankenstein Offer Suite

Thinking that the secret to capitalising on your success is to do more, often leading to a heap of haphazard ‘frankenstein’ offer creations and a disjointed, confusing and overly complex product suite (not to mention one tired, burnt out course creator!); 

07. Marketing Obsessed, Poor Delivery 

06. The Relentless Pursuit of MORE 

05. Confusing “Cashflow” For Wealth  

04. Following Someone Else’s Dream

03. Too Hard, Too Fast

02. Chasing an Arbitrary Revenue Goal 

01. The Frankenstein Offer Suite

Aimlessly shooting for an arbitrary revenue goal ($1 million on anyone’s wishlist?), resulting in ego-driven business decisions that don’t align with the lifestyle you set out to create in the first place;  

07. Marketing Obsessed, Poor Delivery 

06. The Relentless Pursuit of MORE 

05. Confusing “Cashflow” For Wealth  

04. Following Someone Else’s Dream

03. Too Hard, Too Fast

02. Chasing an Arbitrary Revenue Goal 

01. The Frankenstein Offer Suite

Relentlessly scaling and becoming TOO successful too fast (yes, it’s a thing), creating operational and organisational chaos leading to diminishing delivery-side quality and resulting reputational damage; 

07. Marketing Obsessed, Poor Delivery 

06. The Relentless Pursuit of MORE 

05. Confusing “Cashflow” For Wealth  

04. Following Someone Else’s Dream

03. Too Hard, Too Fast

02. Chasing an Arbitrary Revenue Goal 

01. The Frankenstein Offer Suite

Following a coach with a different business ethos to you, and accidentally building a business model that doesn’t align with YOUR business intent and the direction you want to take; 

07. Marketing Obsessed, Poor Delivery 

06. The Relentless Pursuit of MORE 

05. Confusing “Cashflow” For Wealth  

04. Following Someone Else’s Dream

03. Too Hard, Too Fast

02. Chasing an Arbitrary Revenue Goal 

01. The Frankenstein Offer Suite

Not knowing what you don’t know, and thinking that having a solid income in your business will be the thing that makes you wealthy (newsflash: it’s not: it’s how much you KEEP and what you do with it outside of your business that creates long term wealth). Your business is NOT the endgame.

07. Marketing Obsessed, Poor Delivery 

06. The Relentless Pursuit of MORE 

05. Confusing “Cashflow” For Wealth  

04. Following Someone Else’s Dream

03. Too Hard, Too Fast

02. Chasing an Arbitrary Revenue Goal 

01. The Frankenstein Offer Suite

Blindly chasing MORE front end sales, something that would have worked pre 2021 where leads, ad costs, and students were free and easy, is a dangerous and expensive game to play in 2022 and beyond. This is a simple, unsophisticated way to grow your business, and it's not working now the game is getting more crowded, and more complex. 

07. Marketing Obsessed, Poor Delivery 

06. The Relentless Pursuit of MORE 

05. Confusing “Cashflow” For Wealth  

04. Following Someone Else’s Dream

03. Too Hard, Too Fast

02. Chasing an Arbitrary Revenue Goal 

01. The Frankenstein Offer Suite

Spending 80% of your time on front end marketing, and ignoring the client experience, resulting in “one and done” beta course builds that are never improved or updated, poor completion rates and lacklustre student results. 

That there’s a much better, simpler way to get the endgame success you desire and deserve to enjoy after all of the hard work you’ve put in so far.

We know this, because we’ve seen it time and time again. And we also know?

And finally, that shooting for a big, lofty $1 million revenue number you have on your vision board maybe SHOULDN’T actually be the goal if you’re not clear on why (and in any event isn’t actually anywhere near as important as the “take home” profit you have at the end of the day).

RUNNING YOUR OWN RACE -

That despite the rhetoric in the online course business to the contrary, you actually DON’T need to hire a big, stressful, expensive team. And that in just about all cases.. it’s not required. In fact 1-5 people is all you need (gasp, right!);

Lean and Mean -

That a successful course business doesn’t need to mean constantly scouring for thousands of new leads, but that instead more profit and impact can counterintuitively be found in more deeply serving the lead, students and clients you already have;

SERVING DEEPLY -

That the secret to a successful next move DOESN’T need to involve doing more, and that after the “early hustle” period that EVERY course creator needs to muscle up and go through, the secret to achieving the time, freedom and happiness that you started this for in the first place might actually be in doing (and creating) LESS;

Doing less -

That the secret to making BIG moves and creating deep impact is actually in thinking small, with a chill, happy business that prioritises profit over vanity revenue and relentless scale at any cost;

Happy Days -

At The Course Cartel, here’s what we believe to be true: 

Our Better Way

We’re not for everyone,
and that’s okay.

But if you’re ready to ditch the standard rhetoric around relentless scale, sales at any cost, the graveyard of lacklustre courses and programs sacrificed at the altar of more, more, more, and you’re ready to embrace a new narrative? 

 We Invite You To Join Us. 
 We Invite You To Join Us. 
 We Invite You To Join Us. 
 We Invite You To Join Us. 
 We Invite You To Join Us. 
 We Invite You To Join Us. 
 We Invite You To Join Us. 
 We Invite You To Join Us. 
 We Invite You To Join Us. 
 We Invite You To Join Us. 
 We Invite You To Join Us. 
 We Invite You To Join Us. 
 We Invite You To Join Us. 
 We Invite You To Join Us. 
 We Invite You To Join Us. 
 We Invite You To Join Us. 
 We Invite You To Join Us. 
 We Invite You To Join Us. 

JOIN THE PAID WAITLIST

A collective of 6-figure plus digital product creators all hell-bent on achieving the achieve the “Lifestyle Business Sweet Spot”— a simple, happy business with one to two core offers, high profit margins (min $250k+ profit), working 5-hour days and a lean, remote team of 1-5 so they can enjoy a chill, happy business that makes waves.

A Curriculum Based Mastermind For Multi-Six Figure Course Creators

By The Course Cartel

Introducing

You want a “lifestyle business” over a scale business, and you’re willing to roll your sleeves up and do the (hard) work to get there.

You can bring something to the table; this isn’t a one-way program, we are a collective all aligned towards the same goal and you need a level of skill and expertise so you can collaborate intelligently with a group of like-minded peers;

You’ve got the fundamentals in place and a flagship offer that sells well, but you believe in continual upskilling, the power that comes from rising above ‘comfy’, and you also don’t know what you don’t know (and want to be surrounded by a group who can meet you where you’re at);

You’re a committed course creator ready to elevate to CEO status. This isn’t a side gig; you’re all in and you’re ready to make big moves.

You’re making between $100k/year and $1million in revenue from sales of your digital courses/programs/masterminds;

Here’s what it takes to join our ranks:

Make No Mistake:
This is a high level group, and we don’t work with just anyone.

By Invitation Only

We carefully curate this exclusive community, because the magic of Legacy is the people in it.

This program is waitlisted on a ‘first come first served’ basis. 

You’re encouraged to apply as soon as you feel ready, because we will be reviewing applications based on merit and time of application received - so the earlier, the better for you! 

Listen in closely, because this isn’t a program you can just joIn at any time. 

LEGACY OFFICIALLY LAUNCHES IN early APRIL 2023 BUT WE ARE ACCEPTING WAITLIST PLACES NOW. THERE WILL BE A MAXIMUM OF 40 PEOPLE IN LEGACY AT ANY ONE TIME IN THIS FIRST 12 MONTHS (AND MAYBE FOREVER). ONCE THE PLACES ARE FILLED, the only way to join will be when someone leaves. 

The Legacy 
Selection Process

JOIN THE PAID WAITLIST

If you are invited by us to join, you acceptance will be confirmed by paying a non-refundable deposit equivalent to one month in the program by December 21, which will be your first month's tuition inside of the program.

The program will then officially commence in early April 2023.

Secure Your Place

3.

We will review you application form, and get back to you with the outcome.

If you receive an invitation to join Legacy, you will need to enrol by December 21, 2022. The first 10 people to enrol will also save $2,500 on their tuition. If this message is live, the offer is still available. 


Review

2.

Pay the $99 Fee to Join the Paid Waitlist and fill out the application form. This fee is refundable if you are not accepted by us into the program; it is not refundable if you are invited and CHOOSE not to join - so please apply only if you have serious interest. 

1.

Apply

How it works:

All aligned towards and sharing their lessons and experiences as they strive for a common endgame. That endgame? Is a little something we like to call the “Lifestyle Business Sweet Spot”. It’s not for everyone, and that’s okay.

Let’s define it, so you can be clear on whether this container is just right for you.

The magic of this container lies in having a curated group of ambitious people

A Curated Community All Aligned Toward a Common Goal

Being clear on your owners intent when growing is critical to avoid wrong turns, wrong moves and spending months and years sprinting in the wrong direction.

We specialise in helping digital course creators get to what we believe is the “Lifestyle Business Sweet Spot”. 

There is a critical difference between a lifestyle business,
and a scale business.

Defining the “Lifestyle Business Sweet Spot”.

Scale Business

The antithesis of a lifestyle business?

A “scale” business.

When you’re ‘scaling’ a business, you’re ultimately angling
for an exit to give you a nice fat paycheck
to bankroll the
rest of your days.

You sacrifice profit margins to fuel your growth, you
need to entirely remove your personal brand from the
picture, and you need a big team, considerable scale and a
view to jump well past $1-2 million in revenue to get there.

The antithesis of a lifestyle business?

A “scale” business.

When you’re ‘scaling’ a business, you’re ultimately angling for an exit to give you a nice fat paycheck to bankroll the rest
of your days.

You sacrifice profit margins to fuel your growth, you need to entirely remove your personal brand from the picture, and you need a big team, considerable scale and a view to jump well past $1-2 million in revenue to get there.

Lifestyle Business

A lifestyle business is created by the owner for the specific
purpose of providing cash flow to pursue interests and
wealth outside of the business.


In our books?

It’s a business where the owner’s intent is to build a chill,
happy online business
that creates deep impact for fewer
people, gives you the time to do what you want, creates the
space and freedom to pursue a balanced life, and generates
the profit + cash flow
to invest into vehicles OUTSIDE of
your business to generate real financial freedom.

A lifestyle business is created by the owner for the specific purpose of providing cash flow to pursue interests and wealth outside of the business.

In our books?

It’s a business where the owner’s intent is to build a chill, happy online business that creates deep impact for fewer people, gives you the time to do what you want, creates the space and freedom to pursue a balanced life, and generates the profit + cash flow to invest into vehicles OUTSIDE of your business to generate
real financial freedom.

And frankly? It’s magical. 

We call it the “Lifestyle Business Sweet Spot” because it allows you to build a business that complements the freedom and flexibility you started it for in the first place, all whilst still earning well, serving well and living well.



All achieved with a borderline-obsessive focus on student experience and delivery over relentless scale, with a committed focus on creating deeper impact.

With under 5 client contact hours a week. 

Working 5-hour days.

A lean team (1 - 5 remote contractors or employees). 

One to two core offers. 

High profit margins (at least 60% margins with a view to at least $250k+/yr (minimum) in profit and an “endgame” of up to $2million in annual revenue.

Our “lifestyle business sweet spot” looks like this:

Different strokes for different folks, but ultimately?

You’ve worked HARD to create a flagship course or program, and honestly?
You’ve done a lot of the “grunt” work that all new course creators need to slog through.

Now that you have a successful offer, though, the problems and opportunities
you need to focus on shift.

“More of the same” won’t cut it anymore. JUST focusing on the “bread and butter” sales and marketing strategies that worked to get you to this point are no longer enough.

To get closer to the Lifestyle Business Sweet Spot, you need to shift your priorities.

You should be so PROUD of where you’re at right now. 

Bigger rooms. Bigger conversations. Different thinking. 

Here’s the thing:

Travel, Freedom, Fun

Build Life-Changing Wealth

Embed Purpose and IMPACT

Elevate Yourself to the True Leader in Your Space

Project Management and Planning

SOPs and Back End Processes

Financial Forecasting

Operational Elegance

Team Building

Double Your Profit from Your Existing Lead Base

Build + Run Your Tier Two Ascension Offer

Elevate Your Flagship Offers Value

Product Suite Development

Simple Business Model

Create more time, freedom and profit by counterintuitively focusing on thinking smaller; with fewer offers and a simple path to success. Confidently map out annual goals, and reverse engineer into into 90 day cycles and then creating a daily/weekly/monthly cadence for your offers to ensure that everything you do is aligned with your desired endgame.