The Four Levers You Can Pull to Supercharge the Growth of Your Online Course Business | The Course Cartel

The Four Levers You Can Pull to Supercharge the Growth of Your Online Course Business

October 25, 2022

Growing an online course business is SIMPLE, but not EASY. If you want to supercharge the growth of your online business, there are FOUR core levers available for you to pull on.

The secret to BIG success? Taking FAST action, knowing which lever to pull based on the data you receive from the action you take, and continually optimising.

In today’s podcast episode, we are breaking down the FOUR levers you can pull to supercharge the growth of your online course business.

Listen On: Apple Podcasts | Spotify

✔️ Lever #1 – Lead Generation

The first lever to pull to grow your course business: more leads. Of course, this is the most obvious lever. The MORE people that see your offer, the more chances of selling it. It’s also the one lever that people MOST underestimate. A dedicated and consistent focus on lead generation AND authority/visibility (two very different things) is a critical “forever” skill for you to master as a course creator.

✔️ Lever #2 – Conversion Rate

Your conversion rate refers to the percentage of people that SEE your offer and take action on it. Ultimately, for every 100 eyeballs on your offer, your benchmark is 1-5 sales. As a course creator, you should be OBSESSED with increasing your conversion rate using a process called “conversion rate optimisation”. This is a “forever task”.

✔️ Lever #3 – Price

The higher your price, the FEWER leads you will need to reach your goal. Pricing is one of the most nuanced – but important – elements of offer design (and one course creators so often get “wrong”).

✔️ Level #4 – Increasing Revenue Per Sale

One of the BEST ways to supercharge your revenue growth AND your profit is to increase the revenue you make from the students/clients you already have. Upsells, down sells, cross sells, ascension offers… Once you have the “fundamentals” of your offer in place, padding out your offer suite with these offers is the BEST way to grow WITHOUT needing to increase your number of leads, your conversion rate OR your pricing.

To sum it up…

The art of “pulling the right lever” is one that every course creator needs to master to supercharge the growth of their online course business. Analysing data and knowing which to focus on is a learned skill we work with our course creators on inside of our group coaching program, Launchpad.

Are you ready to create, launch and scale your flagship digital course? Head to steviesayssocial.com/launchpad to apply for our 12 month, high touch group coaching program.

Links and Resources:

PS Whenever you’re ready, here’s a few ways we can help you!

1. Are you ready to create, launch and scale your flagship digital course in 2022? Head to steviesayssocial.com/launchpad to apply for our 12 month, high touch group coaching program.

2. Want to get your hands on our DONE-FOR-YOU lead magnet template for creating your own lead magnet in 60 minutes or less? You can get it for FREE at www.steviesayssocial.com/leadmagnet now!

3. Want to get paid to generate more leads into your business than you can poke a stick at? You need our $57 Paid to Grow Workshop and Bundle series (we are consistently told that this is the best program our students have ever bought and it’s a steal!)

4. Want to start a wildly successful podcast? Check out our FREE masterclass where we share with you our complete five step strategy!

Enjoy this episode?

If you enjoyed this episode and the Stevie Says Social podcast generally, I have a favour. Please take two minutes to subscribe, and to write a rating and a review. You can do that on Apple Podcasts right now by clicking here. If you are an Android user, you can follow the podcast on Spotify here. Those actions will help the podcast reach more people, and I would be truly grateful. Thank you so much.

Keep Listening!

Listen On: Apple Podcasts | Spotify

Listen + subscribe

Listen + subscribe

If you enjoyed this episode and the Lifestyle Business Sweet Spot podcast generally, I have a favour. Please take two minutes to subscribe, and to write a rating and a review. You can do that on Apple Podcasts right now by clicking here. If you are an Android user, you can follow the podcast on Spotify here. Those actions will help the podcast reach more people, and I would be truly grateful. Thank you so much.

Enjoy this episode?

Leave a review

Reviews are like PODCASTER GOLD. If you leave a rating + review on ITunes, screenshot it to me via Insta DM for a Instagram shout out on my stories [just my way of saying a HUGE thank you!]

Leave A Review

Listen + subscribe

Listen + subscribe

Subscribe Now

That’s me!

Course Creator craving the Lifestyle Business Sweet Spot? 

An experienced

That’s me!

Course Creator or a Current Course Creator making under $100k/year.

An aspiring

Are you

Agenda One Regular Bold
Agenda One Regular Italic
Editors Note Italic
You can ignore this canvas - it won't display anywhere but is needed to display fonts correctly