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PRE PS: THIS WEEK on Thursday, we are hosting a very special LIVE private training where, for the very last time, we are sharing our complete methodology for a successful online course selling system that has a steady flow of highly qualified traffic and a well optimised and high performing selling system.
If you’ve ever been curious to know about our process, we highly recommend that you come along here!
There is NO obligation to join us in Launchpad if you just want to come along to the training! It’s completely free to come along, and incredibly valuable.
The formula for sold out sales is SIMPLE, but not easy.
Here’s the special sauce:
Traffic + Conversion = Sold Out Sales.
Traffic refers to eyeballs on your offer 👀
And conversion refers to whether those eyeballs purchase 💸
In today’s podcast episode, we are breaking down these ESSENTIAL pillars for online courses, and how to optimise both for success.
Listen On: Apple Podcasts | Spotify
The Four Essential Elements for Online Course Success
There are four key elements that you MUST have in place to succeed as an online course creator.
On the offer side? Having a killer, irresistible offer that has people lining up for you to take their money, and on the fulfilment side, the ability to deliver it with excellence. All of the traffic and conversion in the WORLD won’t work without these elements in place.
On the sales side? Is traffic/leads and conversion — the focus of today’s episode.
Traffic
Traffic refers to the number of eyeballs that you are able to drive to your selling system. Choosing traffic sources is a key element of your marketing plan.
In our view, the BEST way to look at traffic is in two buckets — nurture sources, and growth sources. You can’t focus ONLY on nurture sources to grow your audience, and similarly it is difficult to build authority and intimacy with ONLY growth sources. You need both.
Conversion
Conversion refers to the number of leads that purchase. When putting together a selling system for your offer, there are actually a number of “conversion points” that allow you to measure and improve on each step in your selling system.
- Invite Conversion Rate: This is the percentage of TRAFFIC that turns into a lead. For example, if you are inviting people to a webinar – it is the number of people that land on the webinar page (traffic) that opt in (lead).
- Engage Conversion Rate: This is the percentage of LEADS that engage with your launch event. For example, for a live webinar this is the percentage of people that showed up.
- Purchase Conversion Rate: This is the percentage of LEADS or engaged leads that purchase your offer.
In Summary…
A successful online course selling system has a steady flow of highly qualified traffic (aka a traffic engine) and a well optimised and high performing selling system (aka a conversion engine).
We help you build this out inside of our Launchpad high level group coaching program, and then to optimise it to be the best it can possibly be.
And THIS WEEK on Thursday, we are hosting a very special LIVE private training where, for the very last time, we are sharing our complete methodology for doing so. If you’ve ever been curious to know about our process, we highly recommend that you come along. There is NO obligation to join us in Launchpad if you just want to come along to the training! It’s completely free to come along, and incredibly valuable.
