TRUTHBOMB: You DON’T have to scale your business to the moon (and in fact, the pursuit of doing so might be costing you dearly).

Here’s how to set yourself up for LIFE – both in terms of revenue, wealth and your TIME (aka the ultimate freedom) – and enjoy the ride along the way.

1️⃣ Stop listening to people with a completely different endgame to you

“Scaling to the moon” and “reinvesting everything back into your business” is right for a business that wants to (and is able to) exit.

Most course and coaching businesses are NOT that.

2️⃣ Swap “scale” for “simplicity”

Focus on one to two core offers, and work hard at the start to refine both the delivery AND the marketing.

This is the simplest and most resourceful (both in time and money) way to get to $1M (or whatever your goal is).

3️⃣ Go deep, not wide

You don’t need to be Internet famous or chasing a million leads or followers to get “rich” (in time and money).

You can charge more premium prices, will resonate more deeply and will attract MORE people, by focusing on being the expert in one thing.

4️⃣ Create very specific organic content

Create specific organic content that focuses on your small focus.

You will cultivate a small, HIGHLY profitable following and won’t need to spend biiig $$ on ads because you won’t need scale.

5️⃣ Stay small and serve deeply

After you are set up on your front end offer, move 70% of your focus to delivery instead of sales.

Make the client experience incredible and create offers to serve your existing people better and for longer.

Your profit margins will increase again because don’t need front end leads.

You can have a VERY profitable business with 100 people in your ecosystem and 30-60% of your sales coming from serving your existing people for longer (aka back end marketing).

6️⃣ Grow slowly

Don’t try to double every year.

It’s stressful, unreasonable and will cause you grief.

Grow slowly and sustainably, and enjoy the ride.

7️⃣ Watch your time

Ensure you have a business model that allows for leverage, and then ensure that you assess your delivery in terms of the number of hours it will take you to deliver.

Contract work out if it makes sense, and optimise for as few contact hours as possible without it impacting client experience.

8️⃣ Invest cashflow

With your increased profit margins, start focusing heavily on funnelling money outside of your business into wealth creation vehicles.

Do this from the start, even with a small amount.

You need to learn the skill of investing.

This will ultimately be the thing that gives you “passive” income – NOT the business.

9️⃣ Don’t sacrifice your health

You will think this is the “shortcut” in the early days, but it will only bite you in the butt later.

You are NOT a superhero or better than anyone else.

And if you are burning the candle at all ends, you will burn out.

Enjoy this episode?

If you enjoyed this episode and the Lifestyle Business Sweet Spot podcast generally, I have a favour. Please take two minutes to subscribe, and to write a rating and a review. You can do that on Apple Podcasts right now by clicking here. If you are an Android user, you can follow the podcast on Spotify here. Those actions will help the podcast reach more people, and I would be truly grateful. Thank you so much.

Keep Listening!

Listen On: Apple Podcasts | Spotify